They turned to IFF, the company that developed “Fierce,” a cologne for Abercrombie & Fitch, as well as scents for, among others, the Baccarat Hotel in Midtown Manhattan, where rooms go for $895 a night and up. Other terms included “joyous,” “optimistic” and “gin and tonic,” to connote freshness or crispness. Douglas was “Middle C,” which represents the center of the piano keyboard - a place he knows, as an amateur pianist who favors Broadway tunes. Douglas said that when he brought up the idea of developing a diffusible scent for the observatory at a staff meeting, “A lot of people were like, ‘Really?’”īut soon they were brainstorming words or terms to describe the feelings they wanted the scent to convey. When you smell something that everyone acknowledges is a really calming smell, everyone will feel better.” “I think what they’re trying to do is calm people down. “I think they’re trying to make it less stressful,” she said. She added that the Louvre was “a palace built by ancient French kings, so you have a sort of ‘natural’ scent” from the wooden floors and thick, old walls. They were inspired by works of art in the museum “to allow every visitor to take away with them a little piece of the Louvre,” a spokeswoman for the Louvre, Jeanne Scanvic, said in an email. Last month the Louvre Museum in Paris introduced eight scents at its gift shop, not in the galleries. Each bottle, which contains little more than an ounce, sells for $157. The New Museum, on the Bowery, sells two scents created to smell like the galleries. Scents drift through airports, sports stadiums and, more recently, tourist attractions like museums. Officials for the company that developed the observatory’s scent, which also came up with a scent for the Samsung store in the Time Warner Center in Manhattan, said scents can make customers spend 40 percent more time strolling down store aisles, looking at products. Other research on mood and behavior has indicated that scents can prompt people to spend more money, or at least to spend more time in a store - the “linger-longer factor,” marketers call it. Research has shown, he said, that a mixed floral scent increases the speed of learning and baked goods can make people nostalgic for childhood.
If it’s something an ex-spouse wore, “it may induce a more negative or hostile mood.”
0 kommentar(er)
